Content Creation
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Creating compelling content takes skill and finesse to be done correctly.
We have all seen the copy with typos, grammar and spelling errors, which practically jump off the page when they are viewed. Those leave a lasting impression and not the kind you want! At Accountable Web Design we understand that your content is your business calling card, it speaks for you. Therefore, it should be created just for you and your business. Whether it is conversational, academic or somewhere in-between we have in-house content writers who create unique content with your messaging and keywords for your specific collateral. Whether it is an entire website or a post card, you can count on us to deliver turn-key results every time!
Content Writing Process - How We Work
The team of skilled writers at Accountable Web Design researches, plans, and produces high-quality content that helps the web's biggest companies gain backlinks, authority, and conversions. For writing keyword-focused content, we follow a 4-step method.
Conduct keyword research
We conduct keyword research using many methods to determine what potential clients are looking for. We use an interactive review process that includes content briefs, outline reviews, and draft reviews to ensure that content is always accurate and on-brand.
Choose a keyword to focus on
The content team at Accountable Web Design creates a priority list based on more than just search volume. We consider the competitiveness for each phrase, as well as search trends, content gaps, backlink possibilities, and social media.
Create a Strategy
We establish a plan before we start writing. For your audience, we analyze the length and type of material. Our concept must be unique, so the team spends time brainstorming fresh concepts.
Create the Content
Accountable Web Design provides a brief that outlines the content and maps out the page we'll write in the last phase of our approach. The website content writer then writes the material, adds images from our design team, and ends it with a strong call to action.